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I blame Nan Goldin. For her tremendous strong exhibition
at the Whitney Museum in New York in the late 90s.
On the walls hung a chapter from Nan Goldin's life.
When I stepped into the room I had no idea who she was, but then and
there I was hooked.
I have always been fascinated by people.
I have always collected stories.
Since then I have trained at Beckmans School of Design and at Poppius School of journalism. I have worked as an Art Director for many years, mainly in Madrid, Barcelona and London. I am used to working in Spanish, English and Swedish.
At the same time, I have been running my label-
She Fell Off The Horse, where I worked with advertising agencies, own projects, start-ups and art installations. The common denominator has always been concept, storytelling and story.
I have always worked close to the image.
The work has been awarded in Stockholm, London, San Sebastian, Madrid and Barcelona. At the Moderna Museet, Reina Sofia in Madrid and the National Museum in Stockholm, two projects are represented because they belong to the permanent collection.
I am afraid of becoming too comfortable and therefore care about constantly developing. I have now trained as a photojournalist at Nordens Fotoskola. For my degree project "Hello and welcome to the Suicide Line" I was awarded Rookie of the Year by PFK Sthlm.
This year, I was nominated by Årets Bild for Domestic Daily Life Reportage for my work on Security Class 2. Last year I was nominated for Photographer of the Year and Domestic Daily Life Reportage of the Year. I won the Domestic Daily Life Report of the Year for the report "Hello and welcome to the Suicide Line".